Property Development
2022
Redefine Properties, one of the largest Real Estate Investment Trusts (REIT) in South Africa approached FuseBox to build an audience of investors on LinkedIn. At the time, they had never invested in LinkedIn before and had little to no presence on the platform. FuseBox devised a comprehensive digital marketing strategy and rolled out a campaign over the course of a year. The campaign was a tremendous success, as detailed further below.
Our brief was simple - attract and inform investors and potential investors of Redefine on the LinkedIn platform. This included both institutional and private investors.
Later on, our brief was extended to other stakeholders, but always with a primary view on the investor audience.
The team started with a comprehensive digital marketing strategy, identifying the target market, KPIs, targets, etc. From there, a roll-out strategy was formed, which included LinkedIn training for top-level execs to support the campaign.
Initially the campaign was heavily dependant on information and knowledge fed from the Redefine team, but as the campaign ran on, the FuseBox team got more and more comfortable with the complex content themes and were able to generate more and more content calendars with less input.
In total, the campaign ran for approximately a year and resulted in tremendous success across all KPIs.
People Reached
Average Time spent on the site
Clicks
Impressions
CTR
Conversations
